how not to get lost in translation

Much of the advice on public speaking and leadership communication advocates putting your audience first.  And that makes perfect sense – but only if you’ve got yourself right first! As a leader (or an aspiring one), have you ever described yourself as passionate? Fired up? Or even champing at the bit? Woooah! Hold on just […]


A brand is more than a logo on a shirt. A brand has a personality. How we interact with a brand either validates our initial thoughts or convinces us otherwise. When there is a disconnect between what the brand is trying to say and how we experience it the brand loses its stock. Getting it […]